About Me.
I am an experienced marketing professional with a journalistic foundation that has shaped my approach to storytelling and content creation. My expertise spans multi-channel marketing, content management, and creative production. I take pride in producing authentic, audience-focused content that drives engagement and aligns with brand values. I am known for my adaptability, strong project management skills, and collaborative spirit.
Work Experience
2021 - Present
Marketing Manager
Freedom Makers Virtual Services
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Leads marketing strategy and execution for B2B agency working to attract small business audiences
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Writes and manages all editorial content across web, blog, newsletters, and social media to deliver robust, facts-first information and ensure consistent messaging and brand integrity
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Performs all blog and article writing, copywriting, website content copy and SEO best practices to educate audiences and generate engagement
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Applies SEO best practices to boost visibility and support organic traffic growth while simultaneously using AI tools to accelerate drafts and iterate efficiently
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Develops case studies and client stories that highlight the impact of delegation for small businesses and the mission of empowering military spouses
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Collaborates cross-functionally with sales, business development, and success management teams to align marketing efforts with organizational goals
2020 - Present
Head Writer, Content Manager, and Social Media Coordinator
Barkswell
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Manages blog content, writes engaging articles, and develops social media posts for an entrepreneur’s online dog-lovers community
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Drives growth strategy utilizing ad placements and SEO optmization using Google Console
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Maintains the client's WordPress website and ensures a consistent online presence
2022 - Present
Podcast Producer & Audio Editor
The Phoenix Cast
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On a pro-bono basis, serve as the sole producer and editor for a podcast on cybersecurity and military innovation.
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Handle all post-production tasks, including audio editing, sound balancing, and final mastering, ensuring high-quality episodes are released 2-4 times monthly.
2020 - 2023
Audio & Transcription Editor
Boot Studio: The Informed Life
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Edited and maintained quality for a bi-monthly podcast using AI-driven transcription tools.
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Ensured continuity and clarity in content to uphold brand voice and audience expectations.
2004 - 2006
Senior Producer, Writer & Assistant Editor
PBS, WETA
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Created, field-produced, wrote, and edited award-winning content, setting the template for future productions in a series highlighting Washington, D.C. neighborhoods.
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Produced segments for news and public affairs programming, showcasing my ability to create impactful, community-oriented content.
1998 - 2004
Producer
CNN
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Produced news segments and special features for NewsNight with Aaron Brown, including visual obituaries for 9/11 victims and award-winning coverage of the Iraq War.
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Field-produced stories, wrote copy, and developed segments that contributed to the network’s acclaimed reporting.
Education
1993 - 1997
Bachelor of Arts & Political Science
College Of The Holy Cross
Completed a Bachelor's degree in English, gaining an incredibly valuable background in writing, communication strategies, literature and political history.
Skills & Experience
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Writing & Editing
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Website Development & Design
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Email Marketing & Newsletters
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Social Media Strategy & Management
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Podcast & Video Editing
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Project Management
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Creativity, Empathy, Collaboration